1,Livelife appearance design, 2,With MUSTAD brand hooks. Popper 1. Popping and chugging sound calls fish from a distance.2. Fished with a twitch, pause, twitch retrieve that draws furious strikes.3. Effective on a multitude of game fish under varying conditions4. Both the visual and audial elements of this bait draws strikes. Different colors: Good quality popper fishing lure